Before you can start creating events using the Event Management Application on Salesforce CRM, make sure you have followed the installation and instructions:
To create an Event, you must at the very minimum do 3 things:
- Create an Event
- Create at least one Registration Level
- Create Page Layout for registration
After completing these steps, you will be able to view and use your Event on the public URL you created inside Salesforce. Also, you can add additional features like having an Event Listing Page, Discounts, Custom Fields and add Contact information fields.
Video: Discussion on creating an event